Human-Computer Interaction (HCI) is the region of intersection between the social and behavioral sciences, and information technology. It provides a challenging test domain for applying and developing social theory and a stringent source of constraint for creating and evaluating new information systems.

Research Highlight

G.A.M.E.R. Lab working with VT 'Scieneering' initiative


The Virginia Tech Gaming and Media Effects Research Laboratory (VT G.A.M.E.R. Lab), a small social-science research facility in the Department of Communication directed by CHCI affiliate James D. Ivory, is benefiting from multiple undergraduate research programs on campus that provide the facility with talented and hard-working research associates and allow a series of ongoing programmatic research projects to continue. Virginia Tech's "Scieneering" initiative, fostering interdisciplinary experiences in science and engineering, has supported some students to work at the G.A.M.E.R. Lab, as has a "Hands On, Minds On" Research Experiences for Undergraduates (REU) summer program sponsored by the National Science Foundation and the Air Force Office of Scientific Research.

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Recent News

CHCI students dominate the international 3DUI Symposium Contest


For the fourth time in five years, a team of doctoral students from the Center for Human-Computer Interaction has won the top prize in the IEEE 3-D User Interfaces contest. The Virginia Tech team devised a solution entit ...

Doug Bowman lauded for his achievements in virtual reality


Doug A. Bowman, professor of computer science and director of the Center for Human-Computer Interaction in the College of Engineering at Virginia Tech, has received the 2014 Visualization and Graphics Technical Committee ...

Active representation and participation of CHCI at CSCW '14


CHCI members and past members Deborah Tatar, Steve Harrison, Scott McCrickard, Aditya Johri, Stacy Branham, Joon Suk Lee, Robert Beaton, Siroberto Scerbo, Michael Stewart, and Samantha Yglesias attended the CSCW 2014 con ...

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Recent CHCI Seminar

As "I" Like it: The Psychology of Customized Messages

2014-04-11 at 12:30:00 in Merryman Studio (Room 253) ICAT

Presenter: Sriram Kalyanaraman

Abstract: Although subsumed under various nomenclatures such as customization, personalization, and tailoring, the notion of matching media messages to some aspect of the self has attracted enduring attention from scholars in several disciplines. This talk, which is part of a book project, reviews a program of research on the psychology of Web-based customization. Dr. Kalyanaraman will discuss evidence from a series of experimental studies that shed light on many nuances of customization, including the identification of theoretical mechanisms, longitudinal effects, the role of individual differences, the importance of cultural psychology, among others, while also accentuating its deployment and applicability in diverse online venues (e.g., Web portals, news sites, e-commerce sites, health interfaces, virtual reality).

Bio: Sriram "Sri" Kalyanaraman (sri@unc.edu) is Associate Professor and Director of the Media Effects Laboratory at the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. At UNC, he has an adjunct appointment in the School of Information and Library Science and is affiliated with the Interaction Design Lab. He is also a founding member of UNC's Interdisciplinary Health Communication (IHC) certificate program. Kalyanaraman's educational background includes a bachelor's degree in engineering and an interdisciplinary PhD in mass communication, with a focus on technology, marketing, psychology, and statistics. Kalyanaraman's primary research focuses on the psychology of new technologies, particularly as they inform persuasion and attitude change in online environments. He also studies information processing of persuasive health messages and social and marketing effects of sexual and violent content. Kalyanaraman's research has been funded by both government (e.g., National Institutes of Health) and industry (e.g., Janssen Pharmaceutica). He is currently co-editor of the journal Media Psychology.

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Fluid 960 Grid System, created by Stephen Bau, based on the 960 Grid System by Nathan Smith. Released under the GPL / MIT Licenses.